GasBuddy Organization LLC, offers price listings for fuel providers at geographically diverse locations around the United States. Their medium is crowd sourcing through their mobile application and their web platform on a variety of devices, which offers industry news, price alerts, and other related information. The company was founded in 2000 in Minneapolis, Minnesota, and currently located in Brooklyn Park. In 2013 GasBuddy was purchased by OPIS, the Oil Price Information Service.
Primary audience is males from age 16 to early 30s. The secondary audience is females from age 16 to early 30s.
A glance might be the longest time a use can devote to the app while driving. Information architecture and hierarchy are the most important factors when designing this experience. It’s also important to consider the gameification to aspect to keep users reporting prices and verifying correct information.
Create an App interface that is intuitive and expands on the GasBuddy premise which is to place the power of technology in the consumers hands and enable an informed decision which benefits the world as a whole. And to do this through gameification.
The Gasbuddy rebrand applied to stationary and other touch points of the brand.